How your business shows up on Google · Ilford

J&S Plumbing and Heating — your business on Google Maps.

Avery Gardens, Gants Hill, Ilford IG2 6UJ
Searched by hand from your own address · 23 July 2026

Google Maps showing J&S Plumbing and Heating in Ilford
Google Maps
This is you
J&S Plumbing and Heating
5.0 ★★★★★ (166 reviews)
Gas engineer · Avery Gardens, Gants Hill, Ilford IG2 6UJ

You own your doorstep.
A mile away, you vanish.

Right where you are, you’re #1 for “boiler installation”. But most people searching aren’t standing at your door — and a mile out, you slide to #8, #14, even #20.

boiler installation
Map of the Ilford area with J&S's rank at each of nine points
1you
15N
6NE
8E
14SE
20S
4SW
9W
10NW
1 in the top 3 6 just off it 20 nowhere near
!
Top 3 at only 1 of the 9 spots — your own doorstep.
We ran the same search from nine points 2.5 km apart. You’re #1 at your unit, but #4 at best anywhere else and #20 to the south. Off your block, you fall out of the three names Google shows.
The nine points, spot by spot
Searched from…DistanceYour rank
Your own unit—#1
North of you1.6 mi#15
North-east of you1.6 mi#6
East of you1.6 mi#8
South-east of you1.6 mi#14
South of you1.6 mi#20
South-west of you1.6 mi#4
West of you1.6 mi#9
North-west of you1.6 mi#10

Measured live from each point, 23 July 2026, 2.5 km apart. The numbers are your position in Google’s list from that spot — not a score. Every one can be repeated in about ten minutes.

What moving up is worth.

You already win at your door. The prize is holding that spot across your whole patch — take boiler installs:

At your door: 1st
you win here
the work right on your block is yours
→
A mile out: 8th–20th
you drop off
most of the patch goes to someone else

Hold the top three across your patch, not just your door, and that’s about 31 boiler installs a year (≈ £87,300). And that’s one search of four — the same is true of every other job people type in:

Boiler service
≈ 145 jobs · £13,800 a year
Boiler repair
≈ 55 jobs · £9,800 a year
Emergency plumber
≈ 31 jobs · £4,900 a year

Added up, that's £115,800 a year — somewhere between £85,700 and £150,500, on our middle estimate.

How we get to these numbers

Five steps, for boiler installs. Every other job on the list follows the same five.

108,000
people in the patch you can win. Not your whole service area — the bit where a top-three firm actually holds top three. We measured it.
45,000
homes, at about 2.4 people each.
2,520
boiler installs a year across those homes. Britain replaces about 1 home boiler in 18 a year.
31
of them could be yours, up in the top three. Of every 2,520: about 28% look on Google (693), a top-three listing takes roughly 15% of those clicks (104), and about 30% become a job once you've quoted.
£87,300
at £2,800 an install. Do the same sum for the other three jobs and you get £115,800 a year.

The softest figure is the share who look on Google — we use 28%, a careful middle (it's somewhere in the 20–35% range). Everything else is either measured (the 45,000 homes) or a well-established rate. All the figures are turnover, not profit.

So why don’t you
show up wider?

It isn’t your work and it isn’t your reviews — those are strong. It’s what tells Google where you work that’s letting you down.

What’s already strong
  • Your rating is 5.0★ — as high as anyone near you
  • You have 166 reviews — more than the firms ranked right behind you
  • You’re #1 at your own door for boiler installation
What’s capping your reach
  • The website on your profile is broken — it won’t load for a customer
  • Two links in your own menu go to a dead page
  • Your homepage says nothing about “boiler” or “Ilford” — so Google can’t place you
  • A new rival banked 17 reviews in two months and slipped past you
… and these are just from a quick look. A full check turns up more.
The short of it — your profile is strong; it’s your website holding your reach back — a broken link Google can’t follow, and pages that don’t tell it where you work. All fixable.

How I can help.

I maximise your visibility on Google, and keep you there every month.

Here's one I'm proud of — Cawley Plumbing, on their main search:

When they came to me
12th
buried, barely seen
a few months
Where they are now
1st
top of the list

They're up about £2,000 a month in new work. See them on Google →

I build you a long-term brand asset & reputation (unlike MyBuilder or Checkatrade) — your Google profile, website & reviews, all managed.
Free for 4 weeks, then £299/month.
Cancel the moment it costs more than it makes you.
Is it worth it for me?
£299
a month — covered by about 3 extra boiler installs a year. An install leaves you roughly £1,400 once you've paid for the boiler and the parts.
≈ £9,600
of new work a month, once you're in the top three — across all four searches, on my middle estimate. That's the size of what the £299 is chasing.

And there's no year to sign up for: the first month is free, and you cancel the moment it costs more than it makes you. These are estimates — you'll be judging it on the real work that comes in.

Mike

Get in touch with me (Mike):
+44 7837 210329